Oziva, a clean label, plant-based nutrition brand, has raised $5 million led by Matrix Partners along with existing investor Titan Capital. ET was the first to report the development on March 2.
Founded by Aarti Gill and Mihir Gadani in 2016, Oziva serves the 18-55-year-old age group, with women as their primary target consumers.
“Having a strong digital ecosystem and personalized consultations has helped us in delivering more than just the product and has reflected in our growing numbers as well as unit economics,” said Aarti Gill, Co-founder of Oziva, and an alum of IIT Roorkee and INSEAD.
A flurry of new healthy food products for various segments from children to women including organic foods, cold-pressed oils, millets, baked snacks, and diabetic-friendly foods and sugar-free range have hit the shelves amid growing consumer demand for healthy alternatives. These include Yoga Bar, Man Matters, &me, Whole.Fit, Raw Pressery, Akshaykapa, Slurrp Farm, Mumum Co, Timos, Kapiva, Mojo Brand among others.
“We will keep investing and creating solutions focusing around 3 pillars of fitness – nutrition, workouts & mental wellness,” said Gill.
The infusion of capital will be used to invest deeper in R&D, technology, team expansion, as well as to widen its customer base.
“Oziva’s product focus using the highest quality ingredients, as well as leveraging the power of content and community to educate and learn from consumers makes it a truly differentiated offering,” said Sanjot Malhi, Director, Matrix India.
Investor appetite is also on the rise. Bengaluru-based Sproutlife Foods that owns the Yoga Bar range of snack bars and muesli is in talks to raise Rs 50 crore in a round led by SAIF Partners, ET reported.