Rush Team
Rush Team

Delhi-based digital media firm Rusk Media has picked up an undisclosed sum in a seed round from InfoEdge Venture Fund, Sprout Venture Partners among others.

It had earlier raised funding in an angel round.

The one-year-old company creates video content through its brands for Gen–Z and millennial smartphone audiences. Rusk currently owns four content brands including Alright, Hattke, Recharge, and LIT which clock viewership across social platforms like YouTube, Instagram, Facebook, and TikTok among others.

With a team of 100 members, the company plans to utilize the funding to build digital entertainment solutions by bolstering video production and custom content capabilities. It mainly sees traction from smaller towns and cities.

The company has so far worked with advertisers including Ab-InBev, Dominos, Kingfisher, P&G for in-video and native advertising.

Source link