The investment is expected to enable Airtel to add edtech to its premium digital content portfolio and give distribution scale to quality learning material from Lattu Media, which operates under the Lattu Kids brand-banner.
The Lattu Kids stake buy also continues the telco’s strategy to boost its digital content portfolio that it can monetise over time to increase its average revenue per user (ARPU) and take on rival, Reliance Jio, say analysts. Bharti Airtel shares closed 3.43% higher at ₹563.50 on BSE Wednesday.
Lattu specialises in digital learning tools for children. The app focuses on improving English vocabulary, English reading and Maths skills for children under the age of 10 years through entertaining, fun learning animated videos and games.
It is the fourth company to join the Airtel Startup Accelerator Programme that allows startups to leverage Airtel’s robust ecosystem. Adarsh Nair, chief product officer at Airtel, said online education is a critical need for millions of children who don’t have access to regular classrooms.
“Lattu Kids can make a positive impact in the online education space and we are excited to have them in our accelerator and partner,” he said in an official statement.
The deal comes at a time when deep internet penetration is driving wide adoption of online learning tools.